Tour de France 2022 NBC Sports
This ad and another aired on Digital Channels, including Hulu and NBC/NBC Sports Broadcast Advertisement in 2022 during the Tour de France broadcast.
Director/Producer - Matthew Ankeny Creative Director/Producer - Dan Hanafin Producer - Chris Motta Cinematographer - Justin Balog Editor - Sung Han Colorist - Brian De Herrera-Schenring
The Pro’s Closet Advertisement
Mosaic + TPC/Radavist Collaboration - Behind the Build: TPC x Mosaic Handmade Titanium Gravel Bikes
Who's behind these beautiful, limited edition TPC x Mosaic gravel bikes? TPC founder Nick Martin sits down with Mosaic founder Aaron Barcheck to talk about the limited edition GT-2 45 and GT-2 X bikes that just dropped. Hear about how Mosaic's origin story ties in with TPC. Plus, The Radavist's John Watson calls in from the backcountry to explain the inspiration behind the striking paint schemes.
Creative Director/Producer - Dan Hanafin Producer - Chris Motta Cinematographer - Chris Motta Editor - Taylor Kruse
The Pro’s Closet & RADAVIST
The Pro’s Closet 30s “Sell Your Bike” advertisement in 2021 aired on NBC during the Tour de France.
This ad and three others aired on NBC/NBC Sports Broadcast Advertisement in 2021 during the Tour de France broadcast.
Creative Director/Producer - Dan Hanafin Producer/Editor - Chris Motta Producer - Reese Ruland Colorist - David Martinez/Chris Motta
EF x Cannondale x POC x Rapha x Palace Rapha kit Cannondale bike POC helmet The Pro's Closet
Hype video and photography to support collaboration with EF, Cannondale, POC, Rapha, and Palace.
Content piece with The Pro’s Closet 2021
Director/Producers: Matthew Ankeny and Dan Hanafin Camera Operator: Chris Motta Editor: Sung Han | Photographer: Elizabeth Wilcox
Is Riding Your Bike Causing You Pain Live, Laugh, Learn
Live, laugh, learn is a video series focused on information and insights to help people educate themselves on behalf of their active lifestyle. The series focuses on cycling, but runners, swimmers, yogis, and beyond can benefit from a more profound understanding of biomechanical efficiency and nutrition. And have fun along the way.
In this episode, Kelly Sammis, pelvic health expert, and physical therapist from OnWard Denver Physical Therapy walks us through pelvic floor health. She teaches us what our pelvic floor does, why dysfunction arises in cyclists, common issues many endurance athletes experience, and how you can come back from injury.
Learn more about Kelly: https://onwardphysio.com/denver/ Resources for pudendal neuralgia: https://www.pnandcycling.com/learn
Director/Producer: Reese Ruland DP: Justin Balog Camera operator: Chris Motta Sung Han: Editor
5 Road Bike Myths Debunked! Shop Talk
Shop Talk is a video series focused on ideas and attitudes within cycling to help inform and entertain. The series focuses on the cycling universe, but anyone interested in the insider cycling world, regardless of discipline, latest tech, tips, and strategy, will enjoy Bruce and Spencer as they tackle the hottest trends and the newest tech. And where it all began, showcasing an example of the history of all this cycling stuff in each episode.
Director/Producer - Spencer Powlison/Bruce Lin/Dan Hanafin/Matthew Ankeny
DP/Operator: Justin Balog Camera operator/Sound: Chris Motta Editor: Taylor Kruse
The Pro’s Closet presents Keep Riding: Father-Daughter Race
The Cycle Effect is a non-profit primarily serving Latina and low-income young women in Eagle, Mesa, and Summit counties in Colorado. The Cycle Effect focuses on three primary goal areas: physical wellness; community impact and mentorship; and building brighter futures. It is an opportunity for participants to be engaged in a regular, healthy after-school program that helps build their self-esteem and promote overall wellness. The girls are then more likely to be healthier, stay involved in school, and set goals that will support their future. Since 2012, The Cycle Effect has helped more than 750 young women. In 2021, four girls from the Eagle team challenged their fathers to a mountain bike race. While the girls ride several times a week, their fathers have far less experience on the bike. Like any race, the goal was to see which group would be faster, the fathers or the daughters. But as race day drew near, the girls started to see the race less as a competition and more as a way to use the mountain biking skills they learned from The Cycle Effect to help their fathers successfully get through the ride.
Content piece by The Pro’s Closet 2021
Director/Producer: Reese Ruland DP: Lindsay Taylor Jackson Camera Operator: Chris Motta Editor: Keely Kernan
The White Rim, an FKT story
The White Rim Trail in Utah's Canyonlands National Park is a 100-mile, off-road route. It is generally ridden as a multi-day mountain bike ride, but it has recently become a popular challenge for Fastest Known Time (FKT) attempts. The point of an FKT is to just try your hardest, knowing that even if you set a new best time, someone faster is going to come along and break it, someday. This story about the White Rim FKT is just one among many. Congratulations to all the women who have ridden and will ride their hardest.
Content piece by The Pro’s Closet 2020
Director/Producer - Reese Ruland Cinematographer/Editor - Justin Balog Location camera operator - Chris Motta
The Cannondale Slate | The Breakdown
The Breakdown is a comprehensive, full-contact product review series hosted by Bruce Lin, diving into specific bikes' value, build, and performance.
In this episode, we dive into this year's Unbound Gravel 200. One of the muddiest, most memorable Unbound in recent memory. Bruce was STOKED to ride 200 miles on the new 2022 Orbea Terra.
Content piece with The Pro’s Closet 2022
Writer/Producer: Bruce Lin Graphic Design - Dan Hanafin Cinematographer/Editor - Chris Motta
Behind the Bikes: REEB Cycles
REEB Cycles is a small local builder started by Dale Katechis, the founder of Oskar Blues Brewery. This Colorado company builds beautiful handmade steel, aluminum, and titanium mountain bikes, including the full suspension Sqweeb. We took a tour of the shop to learn more about the REEB Story.
Reeb: Behind the bikes is a content video piece funded by The Pro’s Closet in 2019. Behind the bikes was conceived as a series.
Writer/Producer: Bruce Lin Graphic Design - Dan Hanafin Cinematographer/Editor - Chris Motta